Advertising is all about catching the eye (or the ear!) and getting a message across as quickly and succinctly as possible whilst making the salient points memorable. Some media options give an opportunity for the audience to be drawn in before being presented with more in-depth detail. Other media choices only effectively work if the message can be conveyed with little more than a glance.
We never lose sight of how the target audience is going to receive a communication so the content is always creatively appropriate to the media choice. We also believe that size isn’t necessarily everything.